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Summary: From 2014 to 2020, the global IPTV market had a compound annual growth rate of 18.1%, and the total market value increased from $24.94 billion in 2013 to $79.38 billion in 2020.
IP&TV News cited a recent report from Market Research Transparency stating that the increasing demand for high-definition channels and video on demand has driven the development of the global IPTV market.

1. The Development History of Set-top Boxes
Set top box (STB) originated in the early 1990s as a descrambling device designed by cable television stations in Europe and America to solve the problem of cable television viewing fees. The use of set-top boxes as auxiliary equipment for digital television (DTV) began in the late 1990s when European and American countries tried to broadcast digital television and high-definition digital television (HDTV). Its main function is to enable users to watch digital TV programs and high-definition digital TV programs on existing analog televisions, providing digital/analog signal conversion function. This type of set-top box is commonly referred to as a digital TV set-top box. The digital TV set-top box has network environment characteristics and conditional access function. The so-called network environment characteristics refer to the different set-top boxes used in different television broadcasting networks. According to the ETSI definition, there are three types of digital television transmission systems: digital television set-top box DVB-C for receiving cable television, digital television set-top box DVB-S for receiving digital satellite television, and digital television set-top box DVB-T for receiving terrestrial broadcasting television.

The European region is the earliest, relatively fast and mature region for IPTV business development. A detailed analysis of the IPTV business carried out by telecom operators in various European countries reveals that although they consider IPTV business as a new revenue increasing channel, they have their own strengths in the specific deployment and promotion process when launching television business based on the national conditions and characteristics of each country. The various forms of business structure design, flexible and variable tariff standards, and a wide range of content provision all provide a good reference and reference for domestic telecom operators to carry out IPTV business.
Years and major operators of IPTV market entry in some European countries and regions

Telecom operators in Europe and America have deployed video services primarily focused on IPTV, mainly occupying the market with a new business model - triple play. Deploying triple play bundled with IPTV services is beneficial for telecom operators to establish a favorable competitive position against cable TV operators, cultivate market and user demand through IPTV and other video services, and increase their experience in video operations.
European telecom operators have prepared or started the commercial operation of IPTV

As a medium, the user base of IPTV and the family scenes it carries on its large screen are widely regarded in the industry and have given a value estimate of tens of billions of yuan. This "sweet spot" is the most important link in the revenue mining of IPTV after the second half. However, the current industry situation is still insufficient to support a billion dollar advertising market. The initial IPTV advertising revenue is very small, and the constraints that need to be overcome include incomplete matching of upstream and downstream markets, blocked commercial links, and conflicts between user experience and advertising monetization processes. The good news is that currently, from advertisers to advertising agencies, as well as peripheral monitoring and data institutions, the value of IPTV has gradually been recognized, and there is also an increasing amount of discussion and related sharing in the industry. The third article of the "IPTV Traffic Series" continues to discuss more possibilities for the development of IPTV advertising beyond platform traffic operations. How can IPTV break through prejudice and drive its advertising competitiveness with unique genes.
From some feedback from the industry, many advertisers and agencies have begun to actively engage in IPTV large screen advertising, but most of them will give up due to issues such as the inability to refine and label their advertising, lack of data and monitoring systems, and inconsistent sales standards and prices across sub platforms. The most prominent issue behind this is the lack of standardized intelligent advertising platforms, which face complex advertising environments and increasingly fierce competition. They are unable to quickly and standard access to the market and can only be ruthlessly eliminated.

Abstract: In the long run, NiceTV holds a key position in the television based service industry chain, with the potential to expand diversified businesses (such as e-commerce and electronic payments) and integrate television content services (including IPTV, smart TV, and internet TV). In the future, NiceTV will become the leader of the fourth screen industry chain.
The implementation of "fiber to home" provides industrial impetus for IPTV and drives the high growth network expansion of the IPTV market, which is a leading factor in the development of IPTV. Encouraged by policies, various telecom operators have proposed large-scale broadband transformation and fiber to home plans, with a cumulative investment of over 100 million during the 12th Five Year Plan period, covering over 100 million users.

According to the "Pay TV Data List" recently released by Digital TV Research, a global commercial media market research company, the number of pay TV subscribers in 138 countries and regions worldwide increased by approximately 16 million in 2019, reaching 1028 million users. The growth rate of pay TV subscriptions in emerging markets is the fastest.
IPTV stands out among various pay TV platforms, "said Simon Murray, Chief Analyst at Digital TV Research IPTV added approximately 49 million subscribers in 2019, bringing its total number of subscribers to 307 million. During this period, paid satellite TV subscribers decreased by approximately 6 million. Digital cable TV subscribers decreased by approximately 1 million, while analog cable TV subscribers decreased by approximately 25 million

Summary: Cable TV has the potential to remain the world's largest multi-channel platform for the next five years, but it is expected that the annual compound growth rate of cable TV subscribers will decrease by 0.3% by 2023, mainly due to subscribers in the Asia Pacific and Western Europe regions turning to IPTV.
According to Kagan, a media research firm under S&P Global Market Intelligence, IPTV's subscription volume surpassed satellite live streaming (DTH) in 2018, becoming the second largest channel platform in the world after cable television, accounting for 23.4% of the 1.07 billion subscription home market. Kagan also predicts that within the next five years, the compound annual growth rate (CAGR) of IPTV subscribers will reach 7%, second only to 8.5% of paid digital terrestrial television (DTT).

Design of Intelligent Configuration and Maintenance Scheme for IPTV Set-top Box
The IPTV receiving terminal, also known as the IPTV set-top box, is one of the key equipment in the IPTV system. Its main functions include: supporting LAN or xDSL network transmission, receiving, and processing of IP data and video streams; Support video decoding such as H.264, MPEG-2, MPEG-4, WMV, and Real; Support corresponding CA technology; Support HTML webpage browsing and online games, etc.

IPTV servers provide television services through a local area network (LAN) or the Internet through a communication method called Internet Protocol (IP). These secure packet switching networks are independent of access, which means that all transmitted content, including audio, video, text, images, and data, can be viewed on any connected device.
The television services provided through IPTV server technology are subscription based and fall into three main categories: live television, which may or may not include interaction with the currently broadcast program