Summary: Cable TV has the potential to remain the world's largest multi-channel platform for the next five years, but it is expected that the annual compound growth rate of cable TV subscribers will decrease by 0.3% by 2023, mainly due to subscribers in the Asia Pacific and Western Europe regions turning to IPTV.
According to Kagan, a media research firm under S&P Global Market Intelligence, IPTV's subscription volume surpassed satellite live streaming (DTH) in 2018, becoming the second largest channel platform in the world after cable television, accounting for 23.4% of the 1.07 billion subscription home market. Kagan also predicts that within the next five years, the compound annual growth rate (CAGR) of IPTV subscribers will reach 7%, second only to 8.5% of paid digital terrestrial television (DTT).
Cable TV has the potential to remain the world's largest multi-channel platform for the next five years, but it is expected that the annual compound growth rate of cable TV subscribers will decrease by 0.3% by 2023, mainly due to subscribers in the Asia Pacific and Western Europe regions turning to IPTV.
According to Kagan's research, the global multi-channel market grew by 3.1% year-on-year in 2018. China, India, and the United States are still the largest multi-channel markets, and in 2018, these three countries accounted for 57% of the global total number of subscribers. It is expected that by 2023, China and India alone will account for 50% of the global total number of subscribers.
Other contents of Kagan's global multi-channel market overview report include:
Some leading multi-channel markets in Europe, North America, and Asia have basically reached saturation, and the growth rate of global multi-channel households will continue to slow down.
It is expected that within the next five years, the number of global multi-channel subscription users will increase at a compound annual growth rate of 2.4% to 1.21 billion.
In 2018, the global multi-channel economy generated $230.06 billion in video service revenue, which is expected to increase to $245.42 billion by 2023.
By the end of 2018, the coverage of multi-channel channels had exceeded 60%, and it is expected that the coverage of multi-channel channels will increase to 61.2% in the next five years.
The impact of discontinuing cable TV subscriptions can only be seen in North America, and it is expected that in the near future, the number of multi-channel subscribers, revenue, and coverage will decrease.
Stopping subscription to cable TV has also had an impact on a few oversaturated markets such as Singapore and Hong Kong, resulting in a decrease in the number of subscribers and a decrease in household coverage.
In Europe, the biggest threat posed by digital terrestrial television platforms to traditional multi-channel channels is the integration of OTT and TV program tracking services, as well as the ability to transmit streaming channel packets through hybrid set-top boxes.
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