Telecom operators in Europe and America have deployed video services primarily focused on IPTV, mainly occupying the market with a new business model - triple play. Deploying triple play bundled with IPTV services is beneficial for telecom operators to establish a favorable competitive position against cable TV operators, cultivate market and user demand through IPTV and other video services, and increase their experience in video operations.
European telecom operators have prepared or started the commercial operation of IPTV
Many telecom operators in Europe have a positive attitude towards the IP television business, especially FastWeb in Italy, whose success in the IP television business has changed the wait-and-see attitude that many operators previously held. BT is conducting DSL based IPTV testing to officially launch this service at the appropriate time in 2005. British Telecom CEO Ben Verwaayen stated that they are conducting tests on devices from various equipment manufacturers from both East and West. BT stated that the new IPTV service is in line with the company's strategy to develop a new Wave service based on an increasing broadband user base. France Telecom has a positive attitude and has already opened its business in Lyon, with plans to open its business in Paris in March next year. Belgium Telecom, Netherlands Telecom, Austria Telecom, and Norway Telecom are all conducting commercial experiments on IP television.
North American telecom operators are leading the way in developing IPTV, with stable progress
In the television business market of North American telecommunications operators, traditional Canadian telecommunications companies are at the forefront. Manitoba Telecom (MTS) and SaskTel have already opened IP television services in VDSL and ADSL networks, and Telus and Bell Canada also plan to enter this market in 2005. Compared with the Canadian IP TV market, the development process of the US IP TV market is relatively stable, and many local operators in the United States are actively conducting IP TV services on DSL and fiber optic networks in their territories.
Terminal equipment manufacturers have successively launched IPTV solutions
Foreign manufacturers have also made a good start in developing this business, and software giant Microsoft has once again taken the lead in the market. Elvar Torkelsson, General Manager of Microsoft (Iceland), revealed at a digital conference held in Reykjavik that Microsoft is currently working on the development of the next generation color TV IPTV and is expected to officially launch it in the fourth quarter of next year. Torkelsson stated that in order to allow IPTV users to enjoy more good programs, Microsoft may purchase program resources from current TV program providers and provide them to IPTV users. UT Starcom's IPTV system product - mVision broadband video technology solution will be used by DSSI in the United States, providing television programs transmitted over the internet to 100000 users in Alabama and Florida. Based on user preferences, it will provide video on demand, web browsing, email, as well as a wide range of multimedia services such as entertainment, education, and business.
In Israel, Orca Interactive, a leading provider of IPTV solutions, announced on September 8th that it has signed a joint agreement with HP to jointly promote a VOD on-demand solution with an open architecture based on industry standards over IP networks. Afterwards, Orca announced the creation of a new development record in the history of the IPTV industry. They successfully utilized their RightTv 4.2 solution along with HP's servers and operating system to simulate support for 500000 users. This is the first time an IPTV solution has been able to support so many users, with previous records only supporting up to 100000 people. Orca stated that even with an increase in users, the average response time remains relatively stable, indicating the possibility of further upgrades. This experiment was completed at HP's laboratory in Paramus, New Jersey. 500000 users can generate an average of 123000 action requests per minute, with an average response time of 3.5ms.
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